BY: Martavius Leonard
Social
media has proven to be a stakeholder within today’s society. With such
platforms as Facebook, Twitter, Instagram, Tumblr, and YouTube, one would think
that this generation has reached the peak of the social media phenomenon. Think
again! Take a look at the new form of social media that has emerged on the
scene.
In
January 2013, Twitter
released Vine video, its free video-sharing application that enables brands,
businesses and consumers to shoot and upload six-second snippets to blogs,
presentations, e-mails and social media sites. Vine is Twitter’s six-second
video. The idea is to create quick, easy and interesting short films to share
with friends and network on Facebook and Twitter. It is an app, currently only for iOS, that
records six seconds of video and posts it on an endless loop to your Twitter
account. The video below shows a more in-depth depiction of how the Vine works.
This new
and innovative application is extremely attractive to consumers and businesses
alike. More specifically, businesses can use the vine app to create unique
marketing strategies to appeal to consumers and to restructure the way that
people, brands, government agencies, and celebrities interact with one another.
Businesses can use the Vine app to showcase its brand, send messages to fans,
encourage fans or customers to contribute or donate to a particular cause, or
to leverage existing video content. Below are some examples of how users are
utilizing the Vine app.
Another
advantage of using the vine app is the ability to share these videos with other
consumers. Most individuals will share videos that they like with others, thus
causing such user-generated marketing to spread significantly. According to the IAB Mobile Marketing Center of Excellence, 92% of mobile video viewers
share mobile phone videos with their friends and social networks, with
‘tweeting’ accounting for 12% of all shares. That figure could rise if Vine
turns video into a more prominent part of the Twitter service.
Thus, if
implemented correctly, Vine could become the next prominent marketing tool. This
application is not yet available for Android users; however, its implementation
on such devices could be the key to Vine becoming an household name and an
international phenomenon.
Vine is a very smart and innovative creation from twitter. People have gotten very impressed with instagram and its picture sharing capabilities. So naturally a video sharing platform would be expected to do well. Just when I thought twitter couldn't go anywhere else they did it again!
ReplyDeletePersonally I believe this new Vine App is a little much. Social media is constantly evolving, and I wouldn't be surprised if this became the next wave, however I do not have any intention in joining the "Vine" family anytime soon. The Innovation is definitely there, however I have already noticed a decline in my personal social media use (I rarely use Facebook and Twitter now), but I do use Instagram a lot more. I guess only time will tell on the true success of the new Vine app.
ReplyDeleteI think that Vine would be much more successful if it were available for people with all types of devices. Social media is becoming more and more creative. I support the slight movement towards capturing videos and snapshots for the world to see through social media, I think it gives people a way to express themselves and communicate with each other.
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