By: Ben D. Howard
Do you remember this clip?
Me at the zoo- http://youtu.be/jNQXAC9IVRw
This short and seemingly
meaningless video clip is the first video uploaded to You Tube. “Me at The Zoo”
was uploaded at 8:27 pm on Saturday,
April 23, 2005 by one of the co- founders of You Tube, and was the start of a
new and innovate way to connect, advertise, and showcase talent. Since that first video
post in 2005 and You Tube’s official launch in November of 2005 the site has grown
and is localized in over 53 countries and has attained over 1 billion unique
users. Although, the number of users a site has is often seen as it’s success
indicator, the impact that a website or application has on society is really
what signifies that it is successful. You Tube has provided, perhaps, one of
the greatest contributions to the Internet since Facebook.
You Tube has started trends within
our social society such as “Going Viral”
Viral is
defined as a video that is circulated rapidly on the Internet. Below is a video
you may or may not remember.
“Star Wars
Kid” is credited as being one of the first viral videos that gained much
national attention.
Beyond giving it’s users the possibility to have short term
“Viral Fame” You Tube also offered a venue to be heard by aspiring artist,
activists, inspirational speakers, and even politicians.
a pep talk
from kid president -
Ok I admit
those weren’t real politicians but you get the point.
You Tube has offered real
opportunities for it’s users to be “discovered” and go from the internet to TV
screen. a great example would be actor/comedian Bo Burnham who’s witty and
hilarious songs made him a You Tube sensation and exploded his career giving
him countless opportunities such as having his own Comedy Central special and
appearing on late night shows. He now has a new show soon to air on MTV.
In
November 2008, YouTube reached an agreement with MGM, Lions
Gate Entertainment, and CBS, allowing
the companies to post full-length films and television episodes on the site,
accompanied by advertisements in a section for US viewers called
"Shows" – USA TODAY
This was done in an attempt to compete with
HULU which offers many shows from NBC, FOX, and Disney. However, You Tube has
done even better than mearly offering network shows for viewers, You Tube has
now been recognized as a place where shows are born. An example would be the
show “Awkward Black Girl” . Issa Rae and her show “ABG” ,was discovered by
Recording artist/producer Pharrell Williams who now produces the show for his
You Tube Channel “I am OTHER”
The “I am OTHER” You Tube Channel can
almost be seen as You Tube’s first “network station” and is an example of the
powers of You Tube and how much more the popular site can grow into much more
than video sharing, but into a new platform that has taken over to the point
where we just might not need the TV.
I really enjoyed this Innovative post.Good Work Ben. YouTube is advancing tremendously and with their new ownership, Google, I am very interested in the viral developments.
ReplyDeleteGood article. I like the idea of YouTube television, and the shows that is on there are actually pretty entertaining. The only thing about YouTube television that I do not like is that I forget to watch the shows and that I feel like there is little advertising outside of YouTube. If YouTube Television was advertised on television, as well as magazines, social media, and other means, I feel like YouTube television would begin a new era of entertainment.
ReplyDeleteThis is a great post! It is very interesting to see how youtube is evolving into more than it is now. Youtube would definitely capture more peoples attention with the Youtube television and that will also help youtube's brand expand.
ReplyDeleteBen, this is a very informative ad inspiring article that emphasizes the advancement, improvement and development of YouTube.
ReplyDeleteI agree with the aforementioned comments above me. YouTube television is a great and innovative idea that I can see being very successful. If more people knew about it, I guarantee more people would tune in because it is easy and convenient.
ReplyDeleteYoutube television sound like an ingenious idea, it already has a very strong an reputable brand behind it and the idea is very marketable I do not see any reason why YouTube television wouldn't be the next big thing.
ReplyDeleteThis is a great business idea because YouTube serves millions of patrons each day. A short video has evolved in a global information media generator. I believe this will do extremely well if the proper steps are taken. I can honestly say that I am on YouTube everyday and so are many others.
ReplyDeleteThis is a very interesting blog post. Great idea, I really enjoyed reading this post. It is amazing to see how far youtube television has gone and its development. It seems as if it is a great place for people to tune in on. I see youtube TV only improving from today forward. This is post entails great information.
ReplyDeleteThis idea is great. I think that YouTube television has definitely increased over the past years and it has created a unique way to not only develop company brands, but to market the brand as well. It has also served as a way to produce a plethora of user generated marketing.
ReplyDeleteI really enjoyed this Innovative post.Good Work Ben. The videos are very inspirational and effective it has inspired me to be sure about the goal that you have to achieve .
ReplyDeleteMotivational and Inspirational Speaker
Thanks
Marke Dwardduin